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How To Podcast
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H
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How To Podcast
Welcome!
Identity
Gear
Microphones
Headphones
Music
Recording
Remote Guests & Co-Hosts
Overview
VoIP/Skype Secrets
Production
Editing
Encoding
Hosting
Artwork
Submit to Directories
Monetization
iTunes
Legal Stuff
Resources
Feedburner
Checklist: Pre-Show
Checklist: Editing
Production
Read Me
Players
Marketing
Marketing
Growing Your Audience
Sharing
Other Stuff
Merchandise
Legal
Copyright & Fair Use
Appendix
Conferences
Resources
Glossary
Colophon & Credits
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Growing Your Audience
Your podcast is a product
Product/market fit
Growth = product/market fit + letting potential listeners/subscribers from that market know about the product.
Your “persona”: Who is the audience?
Sometimes referred to as the “avatar” by podcast consultants without broader product experience, your
persona
Once you know this, then you can make a list of 50-100 "places" where they hang out
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Sharing
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Contents
Your podcast is a product
Product/market fit
Your “persona”: Who is the audience?