How To Podcast
  • Welcome!
  • Identity
  • Gear
    • Microphones
    • Headphones
    • Music
    • Recording
  • Remote Guests & Co-Hosts
    • Overview
    • VoIP/Skype Secrets
  • Production
    • Editing
    • Encoding
    • Hosting
    • Artwork
    • Submit to Directories
    • Monetization
    • iTunes
    • Legal Stuff
    • Resources
    • Feedburner
    • Checklist: Pre-Show
    • Checklist: Editing
    • Production
    • Read Me
    • Players
  • Marketing
    • Marketing
    • Growing Your Audience
    • Sharing
  • Other Stuff
    • Merchandise
  • Legal
    • Copyright & Fair Use
  • Appendix
    • Conferences
    • Resources
    • Glossary
    • Colophon & Credits
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  • Your podcast is a product
  • Product/market fit
  • Your “persona”: Who is the audience?

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  1. Marketing

Growing Your Audience

Your podcast is a product

Product/market fit

Growth = product/market fit + letting potential listeners/subscribers from that market know about the product.

Your “persona”: Who is the audience?

Sometimes referred to as the “avatar” by podcast consultants without broader product experience, your persona

Once you know this, then you can make a list of 50-100 "places" where they hang out

PreviousMarketingNextSharing

Last updated 4 years ago

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