Growing Your Audience

Your podcast is a product
Product/market fit
Growth = product/market fit + letting potential listeners/subscribers from that market know about the product.
Your “persona”: Who is the audience?
Sometimes referred to as the “avatar” by podcast consultants without broader product experience, your persona
Once you know this, then you can make a list of 50-100 "places" where they hang out

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Contents

Your podcast is a product

Product/market fit

Your “persona”: Who is the audience?