> For the complete documentation index, see [llms.txt](https://charles-wiltgen.gitbook.io/podcast/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://charles-wiltgen.gitbook.io/podcast/marketing/growing-your-audience.md).

# Growing Your Audience

## Your podcast is a product

## Product/market fit

Growth = product/market fit + letting potential listeners/subscribers from that market know about the product.

## Your “persona”: Who is the audience?

Sometimes referred to as the “avatar” by podcast consultants without broader product experience, your **persona**

Once you know this, then you can make a list of 50-100 "places" where they hang out